Yellow Pages Go ahead and discover with the yp app

Yellow Pages invites you to discover what's good in any hood with a larger-than-life campaign.

Client : Yellow Pages

Brand : Yellow Pages

Our agency is proud to have put together the Quebec version of the Yellow Pages Group’s pan-Canadian yp app.

In order to enable consumers to use Yellow Pages to rediscover hidden treasures in their neighborhood, a wide variety of messages were created for Greater Montreal. Building on the versatility, geolocation capabilities and varied content of  the yp app, the campaign includes over 250 dynamic, witty taglines directly inspired by the neighborhood in which they are located.

The offensive can be seen in the Berri-UQAM and McGill metro stations and is also present on outdoor advertising, the web and radio throughout the Greater Montreal area.