Olymel FUN AT YOUR FINGERTIPS
Flamingo is having fun at the table in its new campaign
Client : Olymel
Brand : Flamingo
Under the theme of having fun with finger foods, our client Flamingo’s new campaign features frozen products and a range of colourful characters.
This offensive aims at strengthening the Flamingo brand’s leadership and differentiation by giving consumers the right to have fun with their food, even if it means breaking small rules of etiquette with no major consequences. The objective was to propose a creative signature that would solidify the brand’s positioning, but also to create a strong visual identity that would leave its mark on the consumers’ imaginations. With humour, the campaign’s eight clips will introduce different characters who cheerfully present several choices of time-saving meals, highlighting the pleasure of eating with your fingers.
The campaign is broken down in 15-second clips on TV, on the screens of the Métrovision network and on the web, in print and digital magazines and on social networks.