DANONE CANADA A NEW DREAMY CAMPAIGN FOR OIKOS
OIKOS by Danone carries you to Greece for a short yogurt break and an interactive experience
Client : DANONE CANADA
Brand : OIKOS
This year, OIKOS wanted to reinforce its image as an authentic Greek yogurt in a humorous campaign. So we have imagined a message that carries us all the way to Greece for a short break.
To convey the idea of a unique and satisfying experience from the very first bite to the last, we have staged a moment of pure escapism lasting the time it takes for a snack – a dreamy moment we want to relive right now, no matter where it takes us.
Consumers will be able to pursue the experience on line with an interactive message that will let them discover the different flavours of OIKOS. Web surfers will be able to choose from a range of flavours while exploring 11 alternative endings to the ad and receive a downloadable OIKOS coupon.
In addition to the TV message and the interactive video broadcasted on YouTube, the campaign will also be delivered in a series of pre-read ads and web banners. To experience the complete dream experience, click here.